EDITORIAL | 19 June 2021
Why storytelling product photography is so important.
What was the last campaign or advertisement you remember? Most likely, it was the one that touched you most emotionally, the one that told you a story, and the one with which you felt connected.
Storytelling is the oldest and most powerful way to effectively and impactfully educate people. We are created to connect with love and engage with stories.
As humans, we have two types of minds: the feeling mind and the logical mind. The feeling mind is irrational, and is often the more powerful one. It’s the one that moves our engine.
Stories connect us with our feeling mind through emotions, and we are most likely to take action driven by our emotions.
It is essential then for your brand to be able to tell a story that will engage and connect with your customers
How visual stories can humanize your brand and connect with your customer’s emotional experience.
People tend to remember 80% of what they see but just 20% of what they read. Images tell more than a thousand words.
Humans are visual creatures. We have learned to interact with the world through visual cues. Our brains have evolved to absorb and react to what we see.
That’s why storytelling photography can play a powerful role in your communications strategy. Images are a more direct way of connecting and leave a strong impact on people.They help you connect with your customers on an emotional level, which will keep them glued to your site for longer, and ultimately more likely to take action.
And don’t even get me started on how it can help you differentiate yourself in the vast sea of the internet! Oops. Here I go.
In the vast sea of the internet, so many businesses are saying the exact same thing. How does a customer know what product to choose, which brand to buy from, when every ad that comes across their Instagram feed looks the same? With strong visuals, you’ll be able to cut through the noise. We can work together on a visual identity that will not only tell your brand’s story, but tell it in a unique way that will make your product really stand out.
At the end of the day, brand storytelling is no longer a “nice to have” but an absolute essential.
